Constanza Urdaneta Romano

Constanza Urdaneta is a Ph.D. candidate in Marketing, Marketing Strategy track, at the University of Texas at Austin.

Her research examines how firms manage and communicate value across multiple stakeholder markets. One stream of her work investigates how leadership composition, internal organizational dynamics, and employee behavior shape marketing processes and outcomes. Her broader research interests include brand positioning in talent markets, branding and packaging, and nutrition and the voluntary disclosure of product information. She draws on econometric methods and causal inference, machine learning, large language models (LLMs), and text analysis, including topic modeling.

Beyond her academic research, Constanza remains actively engaged in the art market, focusing on art as an asset class, provenance, and collection management. Before entering the doctoral program, she worked in the art market at both an auction house and a gallery.

She holds a BBA and an MS in Marketing from the University of Texas at Austin, with a minor in Arts Management and Administration.